The first step to investing in mutual fund is to define the objective of investing. Clients should clearly lay down the purpose for which to invest. We help define the tenure of investment and the risk appetite and select a fund type that best meets the need i.e. income schemes, liquid schemes, tax saving schemes, equity schemes etc.

To choose the fund on various criteria but primarily these can be:

• Quality of management and administration
• The track record of performance of schemes over the last few years managed by the fund
• Quality and adequacy of disclosures
• Service levels
• The price at which clients can enter/exit (i.e. front load/exit load) the scheme and its impact on overall return
• The market price of the units of the scheme (where available) to see the discount/premium that the market assigns to the stated NAV of the scheme
• Independent rating of the scheme